Since its inception in 2019, ROSHN has rapidly gained prominence in the Kingdom of Saudi Arabia with the development of integrated residential communities, hotels and other related establishments such as mixed-use projects. As Saudi Arabia’s national real estate developer, ROSHN is focused on addressing the increasing demands for a unique lifestyle in the Kingdom.

In line with this, the developer has incorporated an innovative selling process, which includes facilitating bank loans for prospective buyers and providing them with title deeds and keys on the same day of purchase. These factors collectively contribute to the ROSHN’s overarching vision, illustrating the developer’s endeavours to achieve a 70% homeownership rate within the next decade in the Kingdom.

These objectives are also aligned with the Kingdom’s sovereign fund, the Public Investment Fund’s (PIF) goals for Vision 2030. As such, ROSHN is crafting vibrant community experiences, encapsulating a comprehensive range of amenities and fostering employment opportunities nationwide.

Its portfolio showcases five major projects across Riyadh, Jeddah, and Al-Ahsa, positioning the company as a strong proponent of integrated and innovative community expansion. As such, the developer is executing projects in nine cities spanning four regions.

The planned communities aim to offer a modern living experience rooted in local work culture, leisure, and traditions. The designs draw inspiration from the city’s historical and cultural essence, blending it with a contemporary aesthetic. This development mirrors Saudi Arabia’s past and future aspirations and seeks to significantly boost the nation’s GDP and provide employment opportunities.

Additionally, there’s a concerted effort to uplift local businesses, especially within contracting and building materials, via strategic partnerships and innovative construction methodologies.

In 2023, ROSHN unveiled three projects, the latest being MARAFY, a transformative, mixed-use development north of Jeddah that will accommodate over 130,000 residents.

MARAFY will also incorporate an 11km long and 100m wide navigable artificial canal at its centre that will connect to and extend Obhur Creek. This will be surrounded by multiple unique districts and is the first canal ever to be built in Saudi Arabia and ROSHN’s first fully mixed-use development.

ROSHN Community

In addition, ROSHN launched WAREFA in Riyadh and ALFULWA in Al-Ahsa earlier in the year. These ventures underscore ROSHN’s unwavering commitment to sustainability and integrated living, cornerstones of the developer’s ethos. These projects also build on the success of earlier developments like SEDRA and ALAROUS in Riyadh and Jeddah, respectively, further underlining the developer’s adherence to their signature design principles.

The company’s partnership with the PIF has significantly streamlined its operations, ensuring a competitive edge in the marketplace. While initially established as a residential developer, ROSHN identified the mounting demand for top-tier commercial residential projects and adeptly transitioned its approach. Beyond real estate, their vision encapsulates holistic community development, including residential units, public spaces, educational hubs, healthcare centres, and religious institutions.

Over the past year, ROSHN announced contract signings worth $2.13 billion (SAR 8 billion) with both local and international entities, encompassing a diverse range of infrastructure and community initiatives. In an innovative move, they’ve also adopted location technology solutions from what3words to enrich the resident experience in ROSHN communities.

December 2022 brought a significant enhancement to ROSHN’s portfolio with the acquisition of shopping and business zones in Riyadh Front, reinforcing their community integration objective. Moreover, in November 2022, they achieved the commendable feat of delivering 200 residential units of SEDRA’s initial phase ahead of the stipulated timeline.

Setting industry benchmarks, ROSHN became the first developer in the GCC to secure ISO 9001 Quality Management certification. Alongside, their recent attainment of the ISO 10002 Customer Satisfaction and Complaints Management certification means that, as of the first half of 2023, ROSHN now boasts a total of five ISO certifications. Earlier this year, this mega-developer also made waves by becoming the inaugural Saudi developer to receive a BIM Kitemark in compliance with ISO 19650-1:2018 and ISO 19650-2:2018 for design, construction, and commissioning.

ROSHN’s sponsorship endeavours, including its sponsorship of Saudi Arabia’s Al Ittihad Football Club, resonate with Vision 2030 and the objectives set forth by the PIF. The developer has also forged sponsorship deals with Formula 1, LIV Golf, and the Saudi League.

Beyond business, ROSHN is deeply committed to societal upliftment. An initiative launched under the YUHYEEK Social Responsibility Programme is geared towards renovating homes across the Kingdom, particularly benefiting underprivileged families. This spirit of community service is augmented by ROSHN’s alliance with Tarmeem Charity. Through the “YUHYEEK Ambassadors” volunteer program, ROSHN’s employees actively give back to society.

Furthermore, a collaboration with the Ehsan National Platform for Charitable Work seeks to capitalize on the ROSHN’s expertise to enhance community centers and residences. This expansive vision primarily targets aiding disadvantaged segments, including individuals with disabilities.

Read the full article on Construction Week Middle East.

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